Nikhil Sharma
Technical SEO Lead for Google & AI Search
About Nikhil
Nikhil Sharma is a technical SEO lead with 8+ years of experience helping large websites get crawled, indexed and cited by Google and AI search. He is currently a Senior SEO Strategist at JoVE.
He has worked across SaaS, e-commerce and EdTech, at JoVE, Collegesathi, Wavel AI, Obbserv and Elite Information Tech, and has led SEO for markets in the US, Europe and Asia-Pacific. He studied Computer Science (BCA) at the University of Rajasthan.
He writes about technical SEO, AI search and automation, drawn from real projects: what was broken, how he fixed it, the Python tools he built along the way, and what changed in the numbers.
- Technical SEO
- AI search optimization
- Generative Engine Optimization
- JavaScript SEO
- Server-side rendering
- Site migrations
- International SEO
- Structured data
- Core Web Vitals
- Log file analysis
- Crawl budget optimization
- Entity SEO
Articles by Nikhil
Tools & automation
How I built a tool to submit sitemaps to Google Search Console in bulk
Search Console submits sitemaps one at a time. A small Python tool and the Search Console API submit them all in one run.
· 7 min read
Tools & automation
Automating Search Console sitemap indexing data into BigQuery
A resumable Python and Playwright pipeline that turned 569 sitemap Page Indexing reports into one queryable BigQuery dataset.
· 9 min read
Case studies
How I scaled SEO at Wavel AI: 23 to 22,000 weekly non-branded clicks
Three years of product-cluster content, technical fixes, outreach and a team of 11 writers, and what it did to search traffic.
· 6 min read