Hi, I'm Nikhil Sharma. Technical SEO Nerd for Google & AI Search

Experience

1. JoVE

   Sr. SEO Strategist

   MAY 2026 — PRESENTTexas, US (Remote)

   • $100K pipeline
   • 6.7× AI citations
   • 5M+ pages fixed

   • Generated $100K in organic-sourced sales pipeline within 4.5 months of joining, from traffic flowing from visualize.jove.com to jove.com, tracked in CRM.
   • Over the same period, grew visualize.jove.com's Google web clicks 1.9× (48.9K to 94.5K) and video clicks 4.3× (3.5K to 15K), Bing clicks 9× (11.2K to 101.8K), GA4 organic users 3.4× (37.9K to 127.8K), and citations in Bing AI answers 6.7× (209K to 1.4M).
   • Diagnosed server-side rendering failures serving fallback API content to Googlebot and blocking AI crawlers (GPTBot, ClaudeBot) from JavaScript-dependent content.
   • Resolved hreflang conflicts caused by mismatched slug generators across 5M+ pages.

   • Run technical SEO audits and own crawlability, indexation, and structured data improvements across a large content platform.
   • Analyzed bot log files to uncover crawl-budget waste, including Googlebot hitting fallback API endpoints and ClaudeBot over-crawling the homepage relative to articles.
   • Built a five-entity JSON-LD schema (MedicalScholarlyArticle, MeSH topics, author data) via a Handlebars template deployed across all article pages, and fixed schema errors and built Course, VideoObject, FAQPage, and BreadcrumbList schema across all JoVE Coach video pages.
   • Built an automated indexation intelligence pipeline (Python, Playwright, Google Search Console, BigQuery) to monitor sitemap-level indexed/non-indexed URLs, indexation rates, and exclusion reasons at scale.
   • Developed BigQuery/SQL datasets joining sitemap inventories with GSC clicks, impressions, CTR, and ranking data to surface indexation gaps and zero-visibility URLs, improving indexing by 300%.
   • Built a Python tool with an MCP server for bulk sitemap submission to Google Search Console and per-sitemap indexing-status tracking.
   • Ran CTR analysis on high-impression, low-click pages and launched an A/B test across three article template layouts.
   • Built llms.txt covering 586 topic pages and 29 subject hubs.
   • Audited ~7,155 CMS rows for JoVE Coach, surfacing H1 collisions and duplicate URLs, and planned the SEO structure for an 88-page New Manager Essentials skills hub.
   • Write technical requirements and tickets for development teams and track implementation impact in Google Search Console and GA4.

2. Collegesathi.com

   Sr. SEO Strategist

   NOV 2025 — MAY 2026Jaipur, India

   • Laravel → Next.js
   • +69% impressions
   • ~300 calls / month

   • Led the tech stack migration from Laravel to Next.js with zero traffic loss.
   • Grew organic clicks 27% (11.2K to 14.2K) and impressions 69% (2.1M to 3.54M) in Google Search Console over a 6-month period.
   • Drove organic search traffic that generates around 300 call bookings per month.
   • Partnered with designers on CRO-focused page design to convert traffic into leads, contributing to ₹200K in revenue.

   • Led technical and on-page SEO for an EdTech platform, covering site health, schema, internal linking, and indexation.
   • Built keyword clusters and topic clusters to drive the content marketing strategy.
   • Collaborated cross-functionally with Tech, Content, Design, and Sales teams to drive the SEO strategy.
   • Grew total GA4 users from 6 to 15,648 (15,627 new, 1,755 returning), led by organic search sessions growing from 7 to 23,311 with conversions from 2 to 13,473, and referral sessions growing from 0 to 2,463.
   • Built GA4 and Looker Studio reporting to measure organic performance and prioritize fixes.

3. Wavel.ai

   Search Engine Optimization Team Lead

   OCT 2022 — SEP 2025Singapore

   • +503% organic users
   • ~950× non-branded clicks
   • 7-person team

   • Led global SEO strategy across US, APAC, and European markets, growing organic users 503% YoY (314.6K to 1.9M) and organic conversions 8.3× (130K to 1.07M key events) in 2024 (GA4).
   • Grew weekly Google Search clicks from 233 to ~44K (non-branded 23 to ~22K) and impressions from 10K to 1M+ between joining and leaving (Search Console).
   • Built a technical SEO roadmap for Core Web Vitals, mobile-first UX, and advanced schema: 35% more "Good" URLs, 25% higher indexation, and 20% higher CTR.
   • Led Product Hunt launches that placed #2 and #4 Product of the Day, acquiring 5,000+ users per launch; drove 14,000+ organic sessions through Reddit community marketing.

   • Designed and implemented an international SEO framework with hreflang, localization, and technical best practices for multi-market sites.
   • Reviewed website architecture, internal linking, and redirects, and monitored crawl efficiency, canonicalization, duplication, and pagination issues across multi-market sites.
   • Identified qualified organic traffic and organic revenue opportunities through keyword, competitor, and search-intent analysis, and resolved keyword cannibalization across competing URLs.
   • Scaled an AI-driven SEO workflow with ChatGPT, Gemini, and Claude for topic clustering, content automation, and programmatic SEO.
   • Built a full-funnel content strategy around high-intent keywords, increasing blog traffic by 120% and lifting lead conversions.
   • Led and mentored a 7-person cross-functional team (2 content writers, 1 UI/UX designer, 1 developer, 3 SEO interns); standardized SOPs and created training playbooks.
   • Aligned SEO with CRO and Go-To-Market teams to increase demo signups, lower CAC, and raise customer LTV.

4. Obbserv Online Services Pvt. Ltd.

   Technical SEO Analyst

   MAR 2021 — SEP 2022Udaipur, India

   • 1M+ pages via SSR
   • −40% load time
   • High Flyer Award

   • Resolved a critical JavaScript rendering issue across 1M+ pages by implementing server-side rendering (SSR), restoring full indexability.
   • Improved crawl efficiency by 30% by resolving canonicalization, duplication, and pagination issues and optimizing internal linking and site architecture.
   • Reduced page load times by 40% through performance tuning, improving engagement and rankings.
   • Implemented Product schema for 500+ e-commerce products, increasing product visibility by 35% and organic conversions by 20%.

   • Configured robots.txt and XML sitemaps, improving site indexation by 25%.
   • Deployed a schema strategy for an EdTech platform that improved CTR on key results by 30%.
   • Grew organic traffic by 40% through keyword analysis, meta optimization, and HTTP header tuning for crawl budget efficiency.
   • Worked with Content, CRO, UX, and Paid Media teams on an integrated strategy that lifted overall digital performance by 50%.
   • Led and mentored the SEO team (25% productivity gain) and maintained a 95% client retention rate through clear performance reporting.
   • Automated SEO reporting in Looker Studio; received the High Flyer Award 2021 for contributions to technical SEO.

5. Elite Information Tech

   SEO Analyst

   APR 2018 — MAR 2021Jaipur, India

   • 100+ websites
   • 30+ projects
   • Clients in 6 regions

   • Handled on-page and off-page SEO for 30+ concurrent projects and on-page SEO for 100+ websites on WordPress, PHP, Wix, and ASP.NET.
   • Served clients in the US, Canada, UK, Europe, Australia, and Asia with keyword research, SEO analysis, link building, and analytics monitoring.
   • Used Semrush, Ahrefs, Google Search Console, Google Ads, and Google Analytics to track and sustain organic traffic growth.